THE MOBILE ADVERTISING INDUSTRYThe mobile advertising industry is today’s answer for businesses seeking to make a lasting impression, at affordable rates.
Due to the active lifestyle of today’s population, advertisers are forced to focus more on specific markets. According to a study of the critical role that outdoor advertising vehicles play in today’s media mix, Arbitron Corporation reported that Americans are more mobile than ever - “Whether targeted to pedestrians or vehicle passengers, outdoor media have the power to reach mobile consumers. Particularly, outdoor media can play a critical role in a media play by reaching consumers who receive less exposure from traditional channels such as print and/or broadcast.”
While radio advertising, print and static billboard prices are out of reach for most small and medium-sized businesses,mobile advertising rates are more affordable and proven to be most effective.
Mobile Advertising has statistical advantages:
• Mobile Billboards resulted in an increase in sales of 107%versus a 54%
increase for static billboards.
• Mobile Billboards boost name recognition 15 times greater than any other
form of advertising.
• Approximately 80%of all consumers are out of their home during the
majority of the day from 9amto 3pm.
• 96% of respondents said mobile outdoor advertisements are more effective
than traditional advertisements.
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